un-drink

Make the automatic visible

un-drink is a between-session observation tool. It is not a quit app, not a sobriety tracker, and it does not treat anything. It is a supplement to care.

Most drinking that worries a person happens on a schedule they did not set. The pour after work, the glass that arrives with dinner, wine o’clock keeping itself. un-drink names the moment before the first pour: the reach. The premise is that the reach has to be seen before anything else can happen.

The moment, not the count

The client opens the app when they feel the reach. A timer starts. They mark what happened. Paused means they felt the reach and did not pour in this moment. Poured means they poured or drank. Both count as noticing. Details, body state, place, what was poured, can wait. Over time the app shows the person their own loops: the hours, the places, the company the reach keeps.

Five surfaces

The client app has five surfaces, available from the bottom navigation. Each has one job.

Now. The home surface and the front door. The app opens here with the timer running. The client never navigates to record the moment.

Learn. A supporting library on the loop, alcohol and the body, and what noticing does. Short reads, no gating. Not the entry point.

Patterns. The user’s own data, reflected back. Described, never scored. No streaks, no grades, and no days-sober counter, ever. That counter is the dominant sobriety-app pattern, and un-drink rejects it.

Tools. In-the-moment urge supports. A breathing-paced way to stay with a wave, reflective prompts on the loop, a grounding stepper. Observation only, never medical advice.

Watch. Dated, sourced intelligence on the alcohol product and policy landscape: new high-strength and ready-to-drink products, marketing that targets recovery, shifting guidelines, recalls.

Where alcohol differs: the safety stance

Alcohol withdrawal can be medically dangerous in a way nicotine is not, and un-drink holds that line precisely. The product never frames itself as medical detox. It sets no tapering schedule and no drink limit, and it never instructs anyone to stop. A standing, calm safety note is reachable from Now and Tools: stopping suddenly can be dangerous for some drinkers, and a clinician should guide any change in heavy or daily drinking. A quiet, region-aware link to local support is always available. This stance is binding at every tier, including white-label.

One decision shapes the whole product

The counselor has no access to the client’s data. There is no dashboard. Every record stays on the client’s device, encrypted, owned by them. Sharing happens only when the client chooses: a printed record of their own loops, brought to session, in their hands. The practitioner licenses un-drink to distribute professionally, not to monitor.

The voice

Observational, not motivational. No shame, no cheerleading, no “just stop.” Paused and poured carry equal weight, in copy and in color. Sentences end.

Architecture

A PWA, installed from the practitioner’s own branded page. No app store, no client accounts. Client-side encryption, no third-party trackers, ever, data export and delete on demand. Hosted centrally by the studio. The practitioner licenses the deployment; no IP transfers.

Status

Available now. Practitioner distribution at un-drink.com. White-label option available.